THE TOY BOX premieres April 7th on ABC

PRESS: ”In each episode of “The Toy Box,” inventors present their toy concepts to a group of mentors that include Dylan’s Candy Bar owner Dylan Lauren, toy guru Jim Silver and Pixar creative director of Consumer Products, Jen Tan. If the toy maker gets past the mentors, they will move on to The Toy Box where a panel of young, no-holds-barred judges that include Sophia Grace Brownlee (“The Ellen Degeneres Show”), Aalyrah Caldwell (“Uncle Buck”), Toby Grey (“The Unexpected John Cena Prank”) and Noah Ritter (“The Ellen Degeneres Show”) decide which toy moves on to the finals and eventually crowned the winner. That winning toy will be sold exclusively at Toys“R”Us® after the series finale.”

Wow. Even “toys” are fair game now! Clever premise though, although I’d imagine this might not necessarily (who am I kidding here? LOL) work on the “designer toys / art toys”-scene … we skip the ego-bashing and jump straight to the “winners” in the annual Designer Toy Awards LOL

“The Toy Box” comes to ABC April 7 at 8|7c.